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User Experience Architect & Strategist
12+ years experience directing strategy and design
on high-profile brands.
San Francisco: +1 415 830 9442 -
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| Focus |
| Interactive products |
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Mobile phones, Cameras, Consumer electronics, etc. |
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| Web Sites |
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Social Networking, "Web 2.0 + 3.0!", Web-based applications, Video, Interactive Advertising, Education, Startups, Community, eCommerce, Travel, Entertainment, Photography, Search, etc. |
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| Software |
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Photo, Video, Creative, Education, Workflow, Entertainment, etc. |
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| Expertise |
| Strategic
problem solving |
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Business direction
Focus business objectives, priorities and strategies in alignment with
business and user needs
Strategic planning
Plan projects and products that best serve customer needs and capitalize
on strategic opportunities
Innovation
Lead productive brainstorming and collaboration across competencies
and departments |
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| Product Management |
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Product management
Develop clear product requirements specifying features, functionality and use cases |
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| User experience design |
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Information architecture
Develop functionality diagrams, site structures, navigation systems, wireframes
Interaction design
Define user interaction with interfaces and systems, develop and prove
prototypes
Interface design
Design user interfaces, information design systems, art direction
Rapid Prototyping
Design prototypes that quickly and clearly illustrate functionality and prove interaction systems |
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Usability optimization
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Usability testing - Heuristic analysis - Design
reviews
Increase sales, conversion rates, and usability with design and
business improvements |
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| Project and client management |
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Projects and clients
Manage client relations, teams, contractors, proposals, scheduling, budgets,
quality control
Process
Increase quality of work, productivity and communication by optimizing
design and development processes |
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| Technical skills |
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Knowledge and communication
Clearly and knowledgeably explain technical and business requirements
to technical, business, and design colleagues to enable cohesive collaboration |
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| International skills |
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International collaboration
Facilitate collaboration and clear communication across multiple countries
and cultures. Managed successful international projects for five years.
Languages
Spanish, Portuguese, Catalan and English. |
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| Experience |
UE Architect, Inc.
User Experience Strategist and Designer
2003 - present
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Designed intuitive interfaces and interaction systems for mobile phones, software and web sites
Directed user experience strategy to develop products and features that innovate business
Projects: (See Portfolio)
Hard Rock
Designed user experience for Memorabilia site.
Yahoo
Designed Yahoo Tech - making tech easy.
Cingular
Designed media system ala the iPhone
Microsoft
Designed innovative mobile phone interactions and interfaces
Kodak
Developed strategies and systems redefining Kodak's Ofoto and Kodak Mobile brands.
Ask
Designed web features including MyWeb and the Desktop Search application
Palm
Designed Palm OS and Camera interaction systems and interfaces
Disney
Designed film production workflow management software
More clients:
Flock, Radar Networks, Nike, Nokia, Pioneer, Macromedia
Worked with:
Odopod, Method, Landor, BBDO West, Venables Bell |
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Claro Studio
Founder and Director,
Designer / Consultant
2001 - 2003
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Founded and led Spain's first user experience studio. Managed projects, schedules, budgets, client relations, staff, and providers on high-profile projects
Directed interaction design improving clients’ sales, conversion rates, and efficiency
Projects: (See Portfolio)
La Caixa
Redesigned web site and intranet for Spain’s leading bank.
Napster
Consulted on strategy and usability directing design for relaunch
More clients:
Macy's, LanChile, Melia Viajes, Temalia, ESADE
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eDreams
Director
of
User Experience
2000 - 2001 |
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Increased sales over 200% with redesigns of interfaces, shopping and checkout processes
Led teams and projects defining designs and requirements across executive, marketing, design and technical departments in leading pan-European travel site |
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CinemaScope Design
User Experience Consultant
1995 - 2000 |
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Directed strategy, information architecture, interface design for web sites.
Projects: (See Portfolio)
Beatnik
Directed strategy and product design for Thomas Dolby’s music licensing service
Fortune City
Restructured and redesigned social networking web site to become 13th most popular site on internet.
Galoob Toys
Designed web sites for popular brands including Star Wars, Men In Black, Starship Troopers
More clients:
Microsoft, Sun, Warner Brothers, At Home Network, Sageo, Virtual Learn, Haas School of Business
Worked with:
MetaDesign, Razorfish, Small Pond Studios, iXL, Agency.com |
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Other Experience
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Lonely Planet Photographer
1998 - present |
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Adventure photography
South America, Africa, Asia, Europe, North America |
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Graphic designer
1995 |
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Levi Strauss and Co., Ketchum,
Montgomery Securities, Kensington Microware, San Francisco Ad Club |
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Editor and Writer
1992
- 1994 |
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Magazines in Chicago and Detroit:
Insider magazine, Orbit magazine, The Paper |
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| Education |
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Columbia
1994 |
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Bachelor of Arts in Journalism
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Rational Software
1999 |
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Rational Unified Process Certification |
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